After a long career in auto insurance claims and appraisals, Kevin Porter did what most people dream about — he retired. He traveled, took a breath, and enjoyed the downtime. About a year in, he started looking for something to do with his hands and his head.

Golf had been part of his life since his late twenties. Not just as a hobby — as a way to compete, unwind, and spend time with people he enjoyed being around. It was the camaraderie as much as the game itself.

He’d spent his younger years in retail management and understood what good customer service actually looked like — and how rare it had become. E-commerce felt like a natural fit. Build something honest, carry products worth selling, and treat customers the way he’d always wanted to be treated as a buyer himself.

Golf and golf equipment had always been part of the conversation. Kevin knew the industry, understood the products, and had strong opinions about what was worth buying and what wasn’t. The natural starting point was golf equipment broadly — clubs, bags, accessories, the gear that goes with the game.

But simulators kept pulling his attention. He’d played on them back when they were barely functional — clunky technology, poor image quality, data you couldn’t trust. Over the years he watched the category transform into something genuinely impressive. The hardware got better, the software got better, and new manufacturers started pushing the boundaries of what a home simulator could actually do — not just for data-obsessed players, but for anyone who wanted to play a real course on a Tuesday evening in January without leaving the house.

That’s what made simulators the focus. Not just the technology itself — but what it makes possible. The ability for anyone, at any skill level, to pick up a club and play the game they love every day of the year regardless of what the weather is doing outside.